http://fancybox.net/
Concept Statement
2-3 Sentences
Target Audience
Tailoring your site specifically to that user's needs.
Psychographics
Goals & Needs (3-5 of each)
Needs - come from the user
Goals - come from the client/creator
You can avoid Feature Creep if these areas of the project are defined.
* the research pdf is due week 5
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